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Oksana

Plechii

UX Practice Lead & Senior Product Designer with 7+ years of experience shaping complex digital products across FinTech and trading, Healthcare, Sports and Wellness, EdTech, E-commerce, EcoTech, and digital asset management. I specialize in product strategy, UX research, UX audits, complex SaaS platforms, and scalable design systems.

I work with AI-enabled design workflows daily, using AI-assisted prototyping and vibe coding to accelerate discovery, concept development, iteration, and validation. Alongside hands-on product design, I lead design initiatives, mentor designers, and help teams adopt AI thoughtfully and effectively.

With a background in Sociology and Graphic Design, I combine analytical thinking, user understanding, and visual craft to turn ambiguous problems into clear, intuitive, and scalable digital experiences.

I make impact by...

Product Strategy

Clear product direction built around business goals, user needs, and technical constraints. Ambiguous challenges are translated into priorities, scopes, roadmaps, and actionable decisions through close cross-functional collaboration.

Research & Validation

Qualitative and quantitative insights reveal user needs, product friction, and growth opportunities. Findings are translated into clear recommendations and validated through testing, analytics, and rapid experimentation.

Product Design

Product insights become clear user flows, scalable interfaces, and interactive experiences. The process combines rapid concept development, AI-assisted prototyping, design systems, accessibility, and production-ready specifications.

Delivery & Optimization

Design involvement continues beyond handoff to ensure quality, consistency, and accessibility in the final product. Implementation reviews, responsive refinement, interaction details, feedback, and data support continuous improvement.

What sets me apart?

With 7+ years of experience across product companies and outsourcing teams, I combine strategic thinking, hands-on product design, and design leadership. My work spans early-stage concepts, complex SaaS platforms, and mature products, with a strong focus on clarity, usability, scalability, and measurable product impact.

Strategic Product Thinker

Сonnects business goals, user needs, and technical constraints to shape clear product direction and actionable decisions.


Research-Led Problem Solver

Uses stakeholder insights, user evidence, analytics, and UX evaluation to uncover friction and identify meaningful opportunities.

End-to-End Product Designer

Moves from discovery and product definition to scalable UI, design systems, validation, and implementation review.

AI-Enabled Design Leader

Integrates AI into daily design workflows, rapid concept development, prototyping, and team practices to improve speed and decision-making.

About my approach

FAQS

A few answers about my experience, process, and approach to product design. For project details or collaboration inquiries, feel free to get in touch.

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Have you worked on Product teams?

Have you created Design Systems?

How do you organize your work?

How do you approach Accessibility and Responsive design?

What is your Research Experience?

How do you use AI in your design process?

What types of products have you worked on?