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Oksana Plechii

UX Practice Lead
Senior Product Designer
AI-Driven Designer

My path into product design wasn’t linear. Sociology taught me to look beyond what people say and understand the motivations, behaviors, and systems behind their decisions. Graphic design developed my visual sensitivity, while experience in event management and business operations taught me how to coordinate people, navigate constraints, and turn ideas into real outcomes.Today, this multidisciplinary background helps me approach products from several perspectives at once: user, business, design, and team. I’m especially drawn to complex challenges where clarity, structure, and strong collaboration can create meaningful change.

Experience

Audited and improved key app flows, designed onboarding walkthroughs and Lottie hint animations, and researched Apple Health integration to strengthen feature discovery and daily engagement.
AI-Powered Skin Analysis App

WellnessTech · Healthcare
iOS app
NewSoft / NDA Client

UK
Assessed complex financial workflows, created a strategic UX roadmap, and redesigned dashboards, reports, task management, account settings, and supporting design-system components.
Investment Management Web App

FinTech · Investment
UX Improvement · Web
Sombra Software / NDA Client

USA
Designed responsive analytics dashboards, asset-performance insights, storage and download reporting, user permissions, and reusable patterns for managing large volumes of business content.
Digital Asset Management Platform

‍Enterprise SaaS · DAM
Growth · Web
Sombra Software / NDA Client

Canada
Redesigned budgeting, forecasting, reporting, workflow, task-management, permission, and account-setting experiences, supported by research, service blueprints, prototyping, and usability testing.
FP&A Software

FinTech · Financial Planning
Redesign · Web
Limelight Software

Canada
Designed AI-assisted website creation, e-commerce management, onboarding, customization, CMS, booking, testimonials, and store workflows, while contributing to the product’s design system.
AI Website Builder

AI SaaS · E-commerce
Growth · Web
Hocoos / PayPro Global

Canada
Designed an iOS app providing real-time ecological data, recycling guidance, an eco-map, educational resources, and community updates based on surveys, interviews, and data analysis.
Eco City Assistant

EcoTech · Sustainability
iOS App · MVP
PlantaGo

Ukraine

Education & Certifications & Conferences

Conference
Design MeetUp
Dou
Kyiv, Ukrane
March 3 2025
Conference
Web Summit
Web Summit
Lisbon, Portugal
10 - 13 Nov 2025
Conference
ConFig 2025
Figma
London, UK
May 14 2025
Conference
Pixel Perfect
London, UK
Pixel Perfect
Jan 24 2025
Course
AI Tools Power User
Online
AInfluencer
Aug 2024 - Oct 2024
Course
Webflow & Figma Expert
Merge Academy
Online
Jun 2024 - Aug 2024
Course
UX Google Certification
Coursera
Online
Jan 2024 - May 2024
Conference
Digital Thinker
Awwwards
Toronto, Canada
14 - 15 May 2023
Course
UX Research Certification
Epam University
Online
Sep 2021 - Jan 2022
Education
UI / UX Designer
Mate Academy
Online / Full time
Oct 2020 - Mar 2021
Course
Graphic Designer
IT Education Academy
Online
Jan 2020 - Mar 2020
Education
Bachelor of Sociology
Ivan Franko National University
Lviv, Ukraine
Sep 2015 - Jul 2019

Speakership

Lecture
AI assitence
for ҐUTSUL Tech
Offline
Dec 2024
Workshop
Figma “First Draft”
for Sombra Design Community
Online
Dec 2024
Lecture
AI tools for UX UI Designers
Online
for Sombra Design Community
Dec 2024
Course
UX UI Design & Business Analysis
for Students of Lviv Polytechnic University
University
Oct 2024
Workshop
Accessibility
Online
for Sombra Design Community
Apr 2024
Lecture
Design System Case Studies
for Sombra Design Community
Online
Nov 2023
Speech
Design System
for Limelight Employee
Town Hall Event
Apr 2023
Workshop
Figma for Developers
for Limelight Developers
Online
Oct 2022

Here’s what I’ve been working on so far.

UX Strategy
Website
Mobile
Apps
Dashboards
Fintech
E-Commerce
SaaS
B2B/ B2C
Fintech
E-Commerce
SaaS
B2B/B2C platforms
Fintech
Websites
B2B/B2C platforms
E-Commerce
UX Research

solutions

Discover

Business goals, stakeholder priorities, user evidence, analytics, and market context are explored to uncover product friction and opportunities.

  • Stakeholder interviews
  • User research, when access is available
  • UX audits and heuristic reviews
  • Product analytics and support insights
  • Competitive and market research
  • AI-assisted research synthesis

Define

Research findings are translated into a clear product direction, prioritized opportunities, user flows, and measurable design goals.

‍

  • Problem framing
  • User flows and UX architecture
  • Journey and experience mapping
  • Feature prioritization
  • Product requirements
  • Success metrics and hypotheses

Design & Prototype

Ideas move quickly from concepts to interactive experiences through product design, AI-assisted prototyping, and scalable design-system thinking.

  • Concept development
  • UX and UI design
  • AI-assisted prototyping
  • Vibe-coded prototypes
  • Responsive design
  • Accessibility
  • Design systems and DESIGN.md specs
  • Concept validation

Deliver & Improve

Design quality is carried through implementation with clear specifications, close developer collaboration, and post-launch validation.

  • Design handoff and documentation
  • Developer collaboration
  • Design QA
  • Responsive checks
  • Accessibility review
  • Interaction and state review
  • Usability testing
  • Product iteration based on feedback and data

WORK WITH ME

WORK WITH ME

WORK WITH ME

WORK WITH ME