My multidisciplinary background gives me a unique perspective on design. With a degree in sociology, I have a strong foundation in user research and behavioral analysis. My artistic education led me to graphic design, which evolved into UX/UI. I’ve also worked in roles beyond design—event management and business operations—which help me understand product development from multiple angles.
I research user needs, business goals, and market trends through interviews, competitor analysis, and data insights. This helps identify key pain points and opportunities for improvement.
I synthesize findings into user personas, journey maps, and problem statements to align the team. This ensures a clear direction for design and development.
I create wireframes, prototypes, and test concepts with users to refine solutions. Collaborating with designers and developers, I iterate until we achieve the best user experience.
I finalize high-fidelity designs, document details, and work closely with developers for smooth implementation. Post-launch, I monitor performance and optimize based on user feedback.